Thursday, November 30, 2006
Hi Everyone,
Hope all of you had a wonderful Thanksgiving, I sure did. My biggest problem is I've still got to go Christmas shopping. It seems there's just too much to do. No complaint, just a fact.
How many of you are playing with PPC (pay per click)? Have you run into the situation where you've written an ad and received hundreds of clicks but hardly any clicks through? It happened to me just recently. I knew the ad would pull clicks well, but I failed to set a daily limit which I usually do. That was stupid. Learn from my mistake.
Anyway, the ad was run and there were 582 clicks the first day (it only ran one day, whew) with only 3 people who clicked through to my product. What does all this tell you? It's important that you learn this and the sooner the better.
Here's the ad:
Need Cash Flow?
I'm looking for someone who's looking for "cash flow" from home.
Free ebook and MP3.
The answer is - relevancy, it's not relevant. It needs to be directed to specific people who want my product but not to everyone who wants cash flow. It's too generic.
It's interesting to discover how high tech writing an ad is.
Success to you and Happy Holidays,
Bette
http://www.mywavepage.com/bettecarmer
Hope all of you had a wonderful Thanksgiving, I sure did. My biggest problem is I've still got to go Christmas shopping. It seems there's just too much to do. No complaint, just a fact.
How many of you are playing with PPC (pay per click)? Have you run into the situation where you've written an ad and received hundreds of clicks but hardly any clicks through? It happened to me just recently. I knew the ad would pull clicks well, but I failed to set a daily limit which I usually do. That was stupid. Learn from my mistake.
Anyway, the ad was run and there were 582 clicks the first day (it only ran one day, whew) with only 3 people who clicked through to my product. What does all this tell you? It's important that you learn this and the sooner the better.
Here's the ad:
Need Cash Flow?
I'm looking for someone who's looking for "cash flow" from home.
Free ebook and MP3.
The answer is - relevancy, it's not relevant. It needs to be directed to specific people who want my product but not to everyone who wants cash flow. It's too generic.
It's interesting to discover how high tech writing an ad is.
Success to you and Happy Holidays,
Bette
http://www.mywavepage.com/bettecarmer